Get More From Your Ad Budget. Automatically.
Most Irish SMEs are overpaying for their ads. Manual campaign management means slow reactions to performance changes, wasted budget on underperforming audiences, and hours spent in Ads Manager every week. Our ad campaign optimisation agent automates bid management, budget reallocation, and performance alerting across Google and Meta — so your budget works harder without your team working more.
Intelligent automation that monitors, adjusts, and reports on your campaigns 24/7
Bids are adjusted automatically based on time of day, device, location, and audience performance data. Your budget is always allocated to the placements most likely to convert at that moment.
When one campaign is outperforming another, budget is shifted automatically to maximise overall return. No more manually moving spend around at the end of the week.
Instant alerts when CPA spikes, ROAS drops below target, or a campaign stops delivering. You know the moment something changes — not at the end of the month when it’s too late.
Ads that are underperforming beyond defined thresholds are paused automatically. Stop wasting money on creatives, audiences, or placements that are not converting.
Weekly and monthly performance reports are generated and delivered automatically to your inbox. Spend, conversions, ROAS, and CPA — presented clearly without manual exports.
Lookalike audiences and retargeting lists are updated automatically based on your latest customer and conversion data, keeping your targeting fresh without manual list uploads.
Connects to your ad accounts, analytics, and reporting tools
Full integration with Google Ads including Search, Shopping, Display, and Performance Max campaigns. Automated bidding rules, budget pacing, and conversion tracking.
Facebook and Instagram ad automation including campaign budget optimisation, audience refreshes, creative rotation, and delivery rules via the Meta Marketing API.
Conversion data from GA4 is used to inform bidding decisions and audience creation. Full attribution view connecting ad spend directly to on-site behaviour and revenue.
Automated reporting dashboards in Looker Studio (Google Data Studio) pull live data from all your ad accounts into one place for easy stakeholder reporting.
Revenue and conversion data from Shopify or WooCommerce feeds directly into ad optimisation decisions, allowing true ROAS-based budget management.
Complex custom automation rules are built with Zapier or Make, connecting your ad platforms to your CRM, reporting tools, and team notification channels like Slack.
Automated pause rules and budget controls prevent budget being wasted on poor-performing campaigns — a common issue for SMEs managing ads manually alongside a full-time job.
Continuous bid and budget optimisation, even overnight and at weekends, ensures your campaigns are always running at peak efficiency — consistently improving return on ad spend over time.
Campaign monitoring, manual bid adjustments, and report generation are the most time-consuming parts of paid advertising. Automation handles all three, freeing your team for strategy.
Automated weekly reports mean your clients or directors receive consistent, professional performance summaries every Monday morning — without anyone spending Friday afternoon exporting spreadsheets.
Book a free ad audit. We’ll review your current campaigns, identify quick wins, and show you exactly how automation would improve your ROAS and reduce wasted spend.